Digital transformation for small businesses: 3 case studies
Senior Content Marketing Manager
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The Right Tools to Transform Your Small Business
Bring everyone together around the customer with powerful Ai communication tools.
The small business benefits of digital transformation
Digital transformation is designed to revolutionize the way you do business, improving the experience for both customers and employees. The process looks different for each company, but there are plenty of advantages for SMBs:
More detailed customer insights
Digital systems make it easier to gather and analyze information about customers, so you can get to know them better and tailor your offerings to their preferences. Your marketing team can target specific demographics and your sales reps can discover the best times to contact leads and prospects.
As well as enabling you to personalize interactions, AI and machine learning give you a clearer view of the whole customer journey. You can predict what customers will do next, and optimize your touchpoints accordingly.
For example, Dialpad has an Ai CSAT feature that can accurately predict what the CSAT score will be for a call—without the customer having to fill out a survey (which many of them don’t do):
