Driving efficiency: How Corovan shortened their onboarding from one week to a single day

Corovan, a leading transportation and logistics company, has been serving the business-to-business sector since 1948. With a focus on commercial moving and facility support services, Corovan has built a reputation for reliability and flexibility, working with some of the largest enterprises in the US including tech giants Google, Facebook, Disney, and Apple.

As Corovan expanded, the need for a more efficient, visible, and secure communication system became critical.

That’s where Dialpad came in. We sat down with Corovan leaders Tom Schmitz, Vice President of Sales, and Jose Bono, Marketing Manager, as well as Max Schmitz, Strategic Account Executive, to learn about their experiences and how Dialpad has helped transform their operations.

Corovan needed a solution for better visibility and control

Operating in a fast-paced industry that requires constant adaptability, Corovan faced challenges in maintaining visibility into its employees' activities, particularly within the sales team. With a mix of office phone systems and individual mobile phones, tracking outbound calls, monitoring contact center performance, and ensuring accountability were becoming increasingly difficult.

The shift to hybrid work during the pandemic added to these challenges, as traditional systems lacked the flexibility and insights needed to manage a dispersed workforce.

“We were struggling to get a full picture of our team's activities, especially their prospecting efforts,” explained Tom. “The hybrid work environment made it even more challenging to understand what was happening in our customers' facilities.”

Max added: “We struggled with visibility into how effective we were on the phones. So it’s really easy to get discouraged because you may be making a high volume of calls, but don’t really know if you’re successfully setting appointments.”

Dialpad’s suite of Ai-powered voice and sales solutions surpasses the alternatives

Corovan decided to implement Dialpad to gain greater visibility, accountability, and efficiency across their operations. With Dialpad's Ai-powered communication tools, they found a solution that could support their hybrid workforce. Tom exclaimed:

“From my perspective, it was a no-brainer. Dialpad provides much more visibility into what our team is doing, especially when working remotely.”

The team also chose Dialpad thanks to its ease of use and minimal training required for getting the team onboard. Tom shared: “Dialpad was the simplest to use. All the data was in a single spot.”

Jose agreed. “Dialpad makes it a lot easier than some of the other solutions out there. Our salespeople were able to pick it up very quickly which minimized the amount of training we needed to do for them regarding the new Dialpad platform.”

Now Corovan uses Dialpad to enable seamless communication and collaboration across its various locations in California.

Switching to Dialpad was also a welcome change for those who had used other platforms. Jose remarked:

“Dialpad is better than RingCentral. That's why I transitioned my previous company from RingCentral. I couldn't stand it.”

Tom echoed this sentiment, saying, “Yes, we all hated RingCentral. When we saw what Dialpad could offer, it was an easy decision.”

Transforming sales operations with Dialpad’s advanced features

As Corovan looked to enhance the efficiency and effectiveness of their sales team, they recognized the need for a robust communication platform that could do more than just handle calls. They needed a solution that would support their growth, provide valuable insights, and promote continuous improvement. Dialpad became the cornerstone of this transformation, helping Corovan refine their sales operations and drive better results across the board.

“We are using Dialpad Sell for several key use cases,” shared Max. “This includes click-to-call on any phone number, voice transcripts, action items, and tracking specific words or phrases like appointment attempts. We also leverage the launchpad feature to track call quality versus total call volume, helping us assess whether we're reaching live people or just making total calls without meaningful conversations.”

Elevating training and accountability with real-time transcription and Ai Recaps

One of the most significant impacts Dialpad had on Corovan is in the area of training and accountability. The real-time voice transcription feature allows sales managers to monitor calls, provide coaching, and ensure best practices are followed:

Max added that voice transcription helps the team avoid distractions during customer calls. He shared: “During the call, you want to be focused on the actual conversation with the customer and maintain that focus. You don’t want to be focused on writing everything down.”

Ai Recap is another useful feature that helps the Corovan team focus during calls. Max shared: “Ai Recap gives you a good synopsis as well as any key action items that you need to do after the call. You get bullet points of the steps you need to do, which saves me at least 2 hours a week.”

Cutting onboarding time from a week to just one day

Dialpad’s training and coaching features have not only improved the quality of sales interactions but has also drastically reduced onboarding times for new hires.

“We heavily use the real-time coaching features, like Real-Time Assist (RTA) cards, transcripts, and sentiment analysis,” Max explained. “The RTA cards are particularly helpful, covering topics like pricing, questions, and competitive mentions to guide conversations more effectively.”

Jose added:

"Before Dialpad, it took us about a week to onboard a new sales rep. Now, with the Real-Time Assist cards and other training features, we can get them up and running in just one day."

This reduction in onboarding time translates into significant cost savings and allows Corovan to scale its operations more effectively.

Leveraging actionable metrics for better performance tracking

The visibility provided by Dialpad Ai also helps in tracking key sales performance metrics, such as the number of outbound calls converted into appointments, enabling data-driven decision-making.

Armed with real-time data and insights, sales managers can now easily identify high-performing reps and those who may need additional support. The ability to review transcripts and analyze live call sentiment has been invaluable for coaching, ensuring that every team member has the tools and guidance needed to succeed.

“We've had situations where a salesperson was making a lot of calls but not seeing much success. With Dialpad, we can dig into the data, review the calls, and provide targeted coaching to help them improve. It's a game-changer for our team,”

Tom noted. Tom also shared how the training improvements have helped the company: “This improvement in training has led to lower attrition rates.” For an employee-owned company that values their employees deeply, this is a huge win.

Enhancing communication security across the organization

Beyond visibility and accountability, Dialpad has also addressed Corovan's security concerns. By handling all outbound calls through Dialpad, Corovan has significantly improved the security of their communications, ensuring sensitive information remains protected.

“Our previous system made it difficult to track and secure outbound calls, especially with our team often out in the field. Dialpad has provided a much-needed layer of security, giving us peace of mind,” said Jose.

Doubling customer outreach for more business opportunities

All the improvements in sales operations have led to Corovan blowing their original goal of customer outreach out of the water, leading to more sales opportunities for the business. “We believe we’ve more than doubled our customer outreach goal. We’ve surfaced way more opportunities, and are bidding on things that we previously did not even know were available.”

Corovan continues to drive growth and industry leadership

For Corovan, embracing technology has been key to their ongoing success. Dialpad has not only solved the company's immediate challenges but also helped position them as a leader in the transportation and logistics industry, known for their innovative approach and commitment to excellence. As Tom summed it up:

“Dialpad was the obvious choice. It has transformed how we operate and given us the visibility and control we needed to thrive.”

Jose added: “What gets me excited about our future at Corovan and adopting tools like Dialpad is growth. That’s really the key thing for us. Working with Dialpad has been a game changer for our business—it’s the most advanced platform I’ve ever used for our sales team.”